New Starbucks Gold? Check it out...

I got this email today, and almost skipped it... Can you believe..

Anyways it looks like an updated loyalty program, re-vamping the "registered starbucks card" process. Well I already love Starbucks, and I guess this is their way of saying they love me back. <3

Dear ,

Over the past six months, I've received a ton of good ideas from Starbucks Card Rewards members who want to see us expand and improve our rewards program. Membership recognition, flexible payment options, and more everyday value are just a sample of what I hear.

We're getting ready to incorporate benefits like these into a new membership program, and I'd like to give you a sneak preview. In early November, you'll have the opportunity to join Starbucks Gold and take advantage of significant everyday value and exclusive member benefits. The annual membership fee is $25 and it entitles you to -

10% off most purchases in participating U.S. Starbucks stores*
A free drink when you purchase your Starbucks Gold Card in a Starbucks store
The option to pay for purchases any way you like
A special Gold Card that identifies you as a member of this group

And if you register your Gold Card, you'll unlock additional benefits. That's when the top-shelf treatment really begins. This is a program for people who really love their Starbucks.

If you're enjoying Starbucks Card Rewards benefits, such as free syrups, milk options and refills on drip coffee, then we hope you continue to do so. But if you're looking for daily savings on everything from espresso beverages to espresso machines, you should check out Starbucks Gold. (Please note that Starbucks Card Rewards discounts cannot be combined with Starbucks Gold discounts.)

We're letting you know about Starbucks Gold early, so don't be surprised if your barista doesn't know about it yet. You'll be able to find out more when you visit your neighborhood store next month.

Brad Stevens
vice president,
Customer Relationship Management

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